Hi, we're Actionfigure®
We deliver transportation intelligence to employers, operators, and transportation professionals through live screens, mobile apps, and custom integrations, curating real-time data across public, private, and shared transportation. Our proprietary Motional Intelligence AI powers trip recommendations and actionable insights for transportation and real estate.
2013 - 2016
2016 - 2021
2021 - Present
From TransitScreen® to Actionfigure®
Matt Caywood was advising Mobility Lab, part of Arlington, Virginia’s pioneering transportation demand management program, on using technology to promote transportation choices. The result was TransitScreen®, the first display to combine real-time public transit, bikeshare, carshare, and other modes in one place. Matt incorporated TransitScreen to commercialize the product, soon joined by co-founder Ryan Croft at D.C. tech incubator 1776.
As TransitScreen became the gold standard, the company grew into the leading provider of urban transportation intelligence for real estate and employers, adding mobile apps, custom integrations, and MobilityScore®, the definitive metric for a location’s transportation access. That evolution led TransitScreen to become Actionfigure®. Today, Actionfigure partners with over 1,000 customers in more than 50 cities across ten countries.
What's in a Name? More than you'd think
Actionfigure captures a simple idea: every transportation decision starts with a person weighing mode, route, and time based on the information in front of them. We show riders all their options in real time (Screen) and guide them every step of the way (Journey), so they can make the smartest, most informed decision possible. The movement that decision produces is the Action.
A Figure is the data behind that action: the visualized, studied output revealing the what, when, why, and how of mobility decisions. Analyzed through our proprietary Motional Intelligence AI and presented together (Insight), Figures let our customers see the real world impact of their TDM programs, make data-backed adjustments, and track the results in real time.
So that’s us. We’re Actionfigure, where the actionable insight we provide to riders and TDM professionals leads to a world powered by smarter mobility.
An action is a consciously willed, goal-directed movement caused by a decision.
A figure is a numerical value or statistic, a metric derived from measuring the outcome of a decision.
Meet our leadership team
Matt Caywood
Co-founder and CEO
Matt Caywood founded Actionfigure to make transit and shared mobility easier to adopt, helping cities be more sustainable and healthy. Caywood serves on the Board of the Open Transit Software Foundation and is active with MobilityData, the Federal City Council, and the Association for Commuter Transportation. Previously, he led AI and brain-computer interface development for transportation and geospatial applications at MITRE Corporation. He holds a PhD in Neuroscience from UC San Francisco and a degree in Computer Science from Harvard.
Tony Hudgins
SVP, Partnerships and Strategy
Tony Hudgins is the Senior Vice President of Partnerships and Strategy at Actionfigure, having joined in 2014. Prior to Actionfigure, Hudgins practiced civil and criminal law before leading and managing sales and customer success teams in advertising, hospitality, and startups. Presently, he uses his experiences to identify and develop strategic partnerships across industries and verticals to help Actionfigure continue to grow at scale. He holds a Bachelor in Economics degree from Indiana University and a J.D. from the College of Law at the University of Toledo. He’s also a Board Member on the Association of Commuter Transportation, serving on the Technology and Innovation Council, and a member of the Global Association of Corporate Real Estate Professionals (CoreNet) Mid-Atlantic Chapter serving on the Education Committee.
Julie Giffin
VP, Operations
Julie Giffin is the Vice President of Operations at Actionfigure. Giffin leads the company’s operations, customer success, human resources, and development of strategic partnerships and vendor relationships. Julie’s love for the D.C. tech scene started early, and she’s been an integral part of growing several startups, focusing both internally by building out and scaling business processes, and externally by ensuring customers have the most seamless and positive experience possible. Giffin holds a degree in Hearing and Speech Sciences from the University of Maryland College Park, and is on the Advisory Board for the Women’s Leadership Program at the George Washington University.
Aaron Rinaca
VP, Product and Engineering
Aaron Rinaca is the Vice President of Product and Engineering at Actionfigure and futurist with a focus on the intersection of commercial real estate and technology. He brings nearly two decades of product leadership and relationships as Vice President of Marketing Technology for the Americas at global real estate firm JLL. Aaron’s passion for property technology is largely driven by his perspective gained while serving as the former Head of Global Real Estate for LivingSocial. Aaron holds a degree in Computer Science from James Madison University.
Board of Directors & Advisors
director
David J. Steinberg
Former Director, Co-Star
Advisors
Allen & Co
Anthony Williams
Former Mayor, Washington, D.C.
Andrew Robertson
Strategic Multifamily
Aaron Antrim
Co-founder, MobilityData.org
Investors
